APA Citation
McDonald, W. J. (1998). Direct marketing: An integrated approach. Boston: Irwin/McGraw-Hill.
Chicago Style CitationMcDonald, William J. Direct Marketing: An Integrated Approach. Boston: Irwin/McGraw-Hill, 1998.
MLA CitationMcDonald, William J. Direct Marketing: An Integrated Approach. Boston: Irwin/McGraw-Hill, 1998.
Warning: These citations may not always be 100% accurate.