International and global marketing : concepts and cases
by: Meloan, Taylor W
Published: (1998)
International and global marketing : concepts and cases
| Main Author: | Meloan, Taylor W |
|---|---|
| Other Authors: | Graham, John L |
| Language: | English |
| Published: |
Chicago:
Irwin,
1995.
|
| Series: |
The Irwin series in marketing
|
| Subjects: |