International and global marketing : concepts and cases

Main Author: Meloan, Taylor W
Other Authors: Graham, John L
Language: English
Published: Chicago: Irwin, 1995.
Series: The Irwin series in marketing
Subjects:
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020 |a 9780256157239  
020 |a 0256157235 (pbk.)  
090 0 0 |a HF1416   |b .M45 1995 
100 1 |a Meloan, Taylor W  
245 1 0 |a International and global marketing :   |b concepts and cases   |c Taylor W. Meloan, John L. Graham. 
260 |a Chicago:   |b Irwin,   |c 1995. 
300 |a xiii, 640 p.:   |b ill.;   |c 23 cm. 
490 0 |a The Irwin series in marketing 
504 |a Includes bibliographical references 
650 0 0 |a Export marketing  
650 0 0 |a Export marketing --   |x Case studies  
700 1 |a Graham, John L  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000027101  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000027102  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam