International and global marketing : concepts and cases
| Main Author: | Meloan, Taylor W |
|---|---|
| Other Authors: | Graham, John L |
| Language: | English |
| Published: |
Chicago:
Irwin,
1995.
|
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xiii, 640 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
9780256157239 0256157235 (pbk.) |