Understanding advertising
by: Morais, Fred
Published: (1996)
Advertising management
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Aaker, David A, Myers, John G |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
1996.
|
| Edition: | 5th ed. |
| Subjects: |