Advertising management

Main Author: Batra, Rajeev
Other Authors: Aaker, David A, Myers, John G
Published: Upper Saddle River, N.J.: Prentice Hall, 1996.
Edition: 5th ed.
Subjects:
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005 20120904090000.0
020 |a 9780133057157  
020 |a 0133057151 (hbk.)  
090 0 0 |a HF5823   |b .B37 1996 
100 1 |a Batra, Rajeev  
245 1 0 |a Advertising management   |c Rajeev Batra, John G. Myers, David A. Aaker. 
250 |a 5th ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 1996. 
300 |a xiii, 754 p.:   |b ill.;   |c 25 cm. 
650 0 0 |a Advertising --   |x Management  
700 1 |a Aaker, David A  
700 1 |a Myers, John G  
999 |a 0000024076  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam