Advertising management
| Main Author: | Batra, Rajeev |
|---|---|
| Other Authors: | Aaker, David A, Myers, John G |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
1996.
|
| Edition: | 5th ed. |
| Subjects: |
| Physical Description: |
xiii, 754 p.: ill.; 25 cm. |
|---|---|
| ISBN: |
9780133057157 0133057151 (hbk.) |