APA Citation

Batra, R., Aaker, D. A., & Myers, J. G. (1996). Advertising management (5th ed.). Upper Saddle River, N.J.: Prentice Hall.

Chicago Style Citation

Batra, Rajeev, David A. Aaker, and John G. Myers. Advertising Management. 5th ed. Upper Saddle River, N.J.: Prentice Hall, 1996.

MLA Citation

Batra, Rajeev, David A. Aaker, and John G. Myers. Advertising Management. 5th ed. Upper Saddle River, N.J.: Prentice Hall, 1996.

Warning: These citations may not always be 100% accurate.