Marketing : real people, real choices
| Main Author: | Solomon, Michael R |
|---|---|
| Other Authors: | Stuart, Elnora W |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xix, 580 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130213044 0130213047 (hbk.) |