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00804cam a2200229 7i4500 |
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0000015618 |
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20170218090000.0 |
| 008 |
070611 eng |
| 020 |
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|a 0749420952 (pbk.)
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| 020 |
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|a 9780749420956
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| 090 |
0 |
0 |
|a HF5415
|b .L36 1999
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| 100 |
1 |
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|a Lancaster, Geoff
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| 245 |
1 |
0 |
|a Introduction to marketing :
|b a step-by-step guide to all the tools of marketing
|c Geoff Lancaster, Paul Reynolds.
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| 260 |
|
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|a London:
|b Kogan Page,
|c 1999.
|
| 300 |
|
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|a ix, 290 p.:
|b ill.;
|c 24 cm.
|
| 440 |
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0 |
|a Marketing in action series
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| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
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|a Reynolds, Paul
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000022717
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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