Introduction to marketing : a step-by-step guide to all the tools of marketing
| Main Author: | Lancaster, Geoff |
|---|---|
| Other Authors: | Reynolds, Paul |
| Language: | English |
| Published: |
London:
Kogan Page,
1999.
|
| Series: |
Marketing in action series
|
| Subjects: |
| Physical Description: |
ix, 290 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0749420952 (pbk.) 9780749420956 |