APA Citation

Lancaster, G., & Reynolds, P. (1999). Introduction to marketing: A step-by-step guide to all the tools of marketing. London: Kogan Page.

Chicago Style Citation

Lancaster, Geoff, and Paul Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. London: Kogan Page, 1999.

MLA Citation

Lancaster, Geoff, and Paul Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. London: Kogan Page, 1999.

Warning: These citations may not always be 100% accurate.