Marketing warfare
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Trout, Jack |
| Language: | English |
| Published: |
New York:
McGraw-Hill Book Co.,
1986.
|
| Subjects: |
| LEADER | 00620cam a2200205 7i4500 | ||
|---|---|---|---|
| 001 | 0000015602 | ||
| 005 | 20170218090000.0 | ||
| 008 | 070613 eng | ||
| 020 | |a 9780070666009 | ||
| 020 | |a 0070666008 (pbk.) | ||
| 090 | 0 | 0 | |a HF5415 |b .R54 1986 |
| 100 | 1 | |a Ries, Al | |
| 245 | 1 | 0 | |a Marketing warfare |c by Al Ries and Jack Trout. |
| 260 | |a New York: |b McGraw-Hill Book Co., |c 1986. | ||
| 300 | |a viii, 216 p.; |c 20 cm. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | |a Trout, Jack | |
| 997 | |a Business & Accountancy, Faculty | ||
| 999 | |a 0000021997 |b BOK |c OPEN SHELF |e 1st Floor, Shah Alam | ||