Marketing warfare
| Main Author: | Ries, Al |
|---|---|
| Other Authors: | Trout, Jack |
| Language: | English |
| Published: |
New York:
McGraw-Hill Book Co.,
1986.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
viii, 216 p.; 20 cm. |
| ISBN: |
9780070666009 0070666008 (pbk.) |