Consumer behavior : buying, having, and being
| Main Author: | Solomon, Michael R |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N. J.:
Pearson Education, Inc.,
2004.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xviii, 621 p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131230115 (pbk.) 0131404067 (hbk.) 9780131404069 (hbk.) 9780131230118 (pbk.) |