Mass media research : an introduction

Main Author: Wimmer, Roger D
Other Authors: Dominick, Joseph R
Published: Belmont, CA.: Wadsworth/Thomson Learning, 2003.
Edition: 7th ed.
Subjects:
Item Description: Gift: Prof. Elina Choong Abdullah
Physical Description: xii, 488 p.: ill.; 25 cm.
ISBN: 9780534562748 (hbk.)
0534562744 (hbk.)