The marketing plan : how to prepare and implement it

Main Author: Luther, William M
Language: English
Published: New York: AMACOM, 2001.
Edition: 3rd ed.
Subjects:
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100 1 |a Luther, William M  
245 1 4 |a The marketing plan :   |b how to prepare and implement it   |c William M. Luther. 
250 |a 3rd ed. 
260 |a New York:   |b AMACOM,   |c 2001. 
300 |a xviii, 318 p.:   |b ill.;   |c 23 cm. 
500 |a Includes index 
650 0 0 |a Marketing  
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