The marketing plan : how to prepare and implement it
| Main Author: | Luther, William M |
|---|---|
| Language: | English |
| Published: |
New York:
AMACOM,
2001.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xviii, 318 p.: ill.; 23 cm. |
| ISBN: |
0814471013 (pbk.) 9780814471012 |