APA Citation

Luther, W. M. (2001). The marketing plan: How to prepare and implement it (3rd ed.). New York: AMACOM.

Chicago Style Citation

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. New York: AMACOM, 2001.

MLA Citation

Luther, William M. The Marketing Plan: How to Prepare and Implement It. 3rd ed. New York: AMACOM, 2001.

Warning: These citations may not always be 100% accurate.