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00891cam a2200241 7i4500 |
| 001 |
0000015306 |
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20170218090000.0 |
| 008 |
070529 eng |
| 020 |
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|a 9780749441326
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| 020 |
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|a 0749441321 (pbk.)
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| 090 |
0 |
0 |
|a HF5438.8.K48
|b M74 2004
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| 100 |
1 |
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|a Miller, Robert E
|
| 245 |
1 |
0 |
|a Successful large account management :
|b how to hold on to your most important customers and turn them into long-term assets
|c Robert E Miller & Stephen E Heiman with Tad Tuleja.
|
| 260 |
|
|
|a London:
|b Kogan Page,
|c 2004.
|
| 300 |
|
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|a xv, 202 p.:
|b ill.;
|c 24 cm.
|
| 500 |
|
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|a Includes index
|
| 650 |
0 |
0 |
|a Marketing --
|x Key accounts
|
| 650 |
0 |
0 |
|a Selling --
|x Key accounts
|
| 650 |
0 |
0 |
|a Market segmentation
|
| 700 |
1 |
|
|a Heiman, Stephen E
|
| 700 |
1 |
|
|a Tuleja, Tad
|
| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000021967
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
|
