Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Language: | English |
| Published: |
New Jersey:
Pearson Education,
2003.
|
| Edition: | 11th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxix, 706 p.: col. ill.; 25 cm. |
| ISBN: |
0130497150 (pbk.) 9780130497154 |