An investigation on consumer's purchasing decision towards fast food

Main Author: Tan Lay Kean
Published: Bestari Jaya, Selangor: UNISEL, 2004.
Subjects:
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100 3 |a Tan Lay Kean  
245 1 3 |a An investigation on consumer's purchasing decision towards fast food   |c Tan Lay Kean. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2004. 
300 |a xii, 120 p.;   |c 30 cm. 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Selling  
650 0 0 |a Sales promotion  
650 0 0 |a Advertising  
997 |a Business & Accountancy, Faculty 
999 |a PRC0000274  |b PROJECT REPORT COLLECTION  |c PROJECT REPORT COLLECTION  |e 2nd Floor, Shah Alam