International marketing

Main Author: Cateora, Philip R
Language: English
Published: Homewood, IL: Irwin, 1990.
Edition: 7th ed.
Series: The Irwin series in marketing
Subjects:
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020 |a 0256079536 (pbk.)  
090 0 0 |a HF1009.5   |b .C38 1990 
100 1 |a Cateora, Philip R  
245 1 0 |a International marketing   |c Philip R. Cateora. 
250 |a 7th ed. 
260 |a Homewood, IL:   |b Irwin,   |c 1990. 
300 |a xxiii, 870 p.:   |b ill.;   |c 24 cm. 
490 0 |a The Irwin series in marketing 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing  
650 0 0 |a International business enterprises  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000021991  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam