International marketing
| Main Author: | Cateora, Philip R |
|---|---|
| Language: | English |
| Published: |
Homewood, IL:
Irwin,
1990.
|
| Edition: | 7th ed. |
| Series: |
The Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxiii, 870 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0256079536 (pbk.) |