Great answers to tough marketing questions

Main Author: Smith, P R
Language: English
Published: London: Kogan Page, 2003.
Edition: 2nd ed.
Subjects:
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245 1 0 |a Great answers to tough marketing questions   |c P R Smith. 
250 |a 2nd ed. 
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300 |a xv, 298 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
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