Great answers to tough marketing questions
| Main Author: | Smith, P R |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2003.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xv, 298 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749440220 0749440228 (pbk.) |