Market research in practice : a guide to the basics

Main Author: Hague, Paul
Other Authors: Morgan, Carol-Ann, Hague, Nick
Language: English
Published: London: Kogan Page Ltd., 2004.
Series: Market research in practice series
Subjects:
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020 |a 0749441801 (pbk.)  
090 0 0 |a HF5415.2   |b .H34 2004 
100 1 |a Hague, Paul  
245 1 0 |a Market research in practice :   |b a guide to the basics   |c Paul Hague, Nick Hague & Carol-Ann Morgan. 
260 |a London:   |b Kogan Page Ltd.,   |c 2004. 
300 |a xii, 244 p.:   |b ill.;   |c 24 cm. 
490 0 |a Market research in practice series 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Morgan, Carol-Ann  
700 1 |a Hague, Nick  
997 |a Business & Accountancy, Faculty 
999 |a 0000021995  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam