Market research in practice : a guide to the basics

Main Author: Hague, Paul
Other Authors: Morgan, Carol-Ann, Hague, Nick
Language: English
Published: London: Kogan Page Ltd., 2004.
Series: Market research in practice series
Subjects:
Physical Description: xii, 244 p.: ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780749441807 (pbk.)
0749441801 (pbk.)