Marketing a service for profit : a practical guide to key service marketing concepts
| Main Author: | Clarke, Greg |
|---|---|
| Language: | English |
| Published: |
London:
Kogan Page,
2000.
|
| Series: |
Marketing in action series
|
| Subjects: |
| Physical Description: |
vii, 200 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780749419196 0749419199 (pbk.) |