Marketing research
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger |
| Language: | English |
| Published: |
New York:
John Wiley & Sons, Inc.,
2007.
|
| Edition: | 7th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxvii, 623 p.; 25 cm.. |
| ISBN: |
9780471755289 0471755281 |