APA Citation
McDaniel, C., & Gates, R. (2007). Marketing research (7th ed.). New York: John Wiley & Sons, Inc..
Chicago Style CitationMcDaniel, Carl, and Roger Gates. Marketing Research. 7th ed. New York: John Wiley & Sons, Inc., 2007.
MLA CitationMcDaniel, Carl, and Roger Gates. Marketing Research. 7th ed. New York: John Wiley & Sons, Inc., 2007.
Warning: These citations may not always be 100% accurate.