APA Citation

McDaniel, C., & Gates, R. (2007). Marketing research (7th ed.). New York: John Wiley & Sons, Inc..

Chicago Style Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 7th ed. New York: John Wiley & Sons, Inc., 2007.

MLA Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 7th ed. New York: John Wiley & Sons, Inc., 2007.

Warning: These citations may not always be 100% accurate.