Advertising : principles & practice

Main Author: Wells, William
Published: Upper Saddle River, New Jersey: Pearson Prentice Hall, 2006.
Subjects:
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100 1 |a Wells, William  
245 1 0 |a Advertising :   |b principles & practice   |c William Wells, Sandra Moriarty, John Burnett. 
260 |a Upper Saddle River, New Jersey:   |b Pearson Prentice Hall,   |c 2006. 
300 |a xxxi, 592 p.:   |b col. ill.;   |c 28 cm. 
650 0 0 |a Advertising  
650 0 0 |a Brand name products --   |x Marketing --   |x Management  
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997 |a Communication, Visual Art & Computing, Faculty  |b Visual Art, Department 
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