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| LEADER |
00748cam a2200193 7i4500 |
| 001 |
0000014846 |
| 005 |
20170218090000.0 |
| 020 |
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|a 1856694704
|
| 090 |
0 |
0 |
|a HF5823
|b .L43 2006
|
| 100 |
1 |
|
|a Lucas, Gavin
|
| 245 |
1 |
0 |
|a Guerrilla advertising :
|b unconventional brand communication
|c written by Gavin Lucas ; art direction by Michael Dorrian.
|
| 260 |
|
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|a London:
|b Laurence King Publishing,
|c 2006.
|
| 300 |
|
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|a 187 p.:
|b col. ill.;
|c 30 cm.
|
| 650 |
0 |
0 |
|a Small business --
|x Management
|
| 650 |
0 |
0 |
|a Advertising --
|x Cost effectiveness
|
| 700 |
1 |
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|a Dorrian, Michael
|
| 997 |
|
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|a Communication, Visual Art & Computing, Faculty
|b Visual Art, Department
|
| 999 |
|
|
|a 0000018484
|b BOK
|c OPEN SHELF
|e SHAH ALAM
|
| 999 |
|
|
|a 0000019536
|b BOK
|c OPEN SHELF
|e SHAH ALAM
|
