The effectiveness of sports sponsorship on consumer behavior in the Klang Valley

Main Author:	Suhana Jaido Rasid
Language:	English
Published:	Bestari Jaya, Selangor: UNISEL, 2004.
Subjects:	Universiti Industri Selangor Corporate sponsorship Sport sponsorship Sports -- > marketing

Similar Items

Sports marketing
by: Morgan, Melissa Johnson
Published: (2005)

Sponsor- and country-related predictors of sponsorship effectiveness : sponsorship in a national and international environment
by: Lucas, Christian

Sports marketing and the psychology of marketing communication
Published: (2004)

Fundamentals of sport marketing
by: Pitts, Brenda G
Published: (2007)

Sports marketing
by: Fullerton, Sam
Published: (2007)

Sports marketing : a strategic perspective
by: Shank, Mathew D
Published: (2005)

Sport marketing
by: Mullin, Bernard James
Published: (2007)

Sport marketing
by: Mullin, Bernard J
Published: (2000)

The economics of sports
by: Leeds, Michael
Published: (2008)

Faktor-faktor yang mempengaruhi gelagat pengguna didalam membuat keputusan pembelian : kajian kes di Jaya Jusco, Klang
by: Wan Fazirah Wan Hamid
Published: (2004)

Celebrity endorsement : effect on consumer purchasing behavior
by: Maisarah Abdul Halim
Published: (2008)

Sports marketing : a strategic perspective
by: Shank, Matthew D
Published: (2009)

Sports marketing : a strategic perspective
by: Shank, Matthew D

Sports marketing : a strategic perspective
by: Shan, Matthew D
Published: (2002)

Sports economics
by: Fort, Rodney D
Published: (2006)

Gelagat pengguna warga tua di Klang, Selangor
by: Mazlin Diana Mohd Mokhtar
Published: (2005)

An investigation on consumer buying behavior towards national versus non-national car
by: Cheng, Shiau Yie
Published: (2004)

A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing
by: Nur Aisyah Mohd Kamsani
Published: (2004)

Comparison between student and working people towards buying behavior (case study at Shah Alam Selangor
by: Mohd Faiz Mohd Sohaina
Published: (2009)

Gap analysis male and female towards buying behavior in impulse purchase
by: Mohd Hafizul Fahmi Zulkefli
Published: (2009)

Gelagat pengguna : kajian kes ke atas pelajar UNISEL terhadap pembelian telefon mudah alih
by: Wan Suriati Wan Jaafar
Published: (2005)

Research on the impacts of consumer behavior towards impulse buying in Shah Alam
by: Mohd Faizal Mohamed Yunos
Published: (2005)

Sport finance
by: Fried, Gil
Published: (2008)

Sport finance
by: Fried, Gil
Published: (2003)

The potential and effectiveness internet advertising in Klang Valley
by: Mazlita Awang
Published: (2005)

A study on UNiSEL students spending pattern when receiving study loan
by: Siti Fatimah Mashudi
Published: (2008)

Sport and public policy : social, political, and economic perspectives
Published: (2010)

Gelagat pengguna dalam membuat keputusan terhadap produk berjenama Giant
by: Jerry, Leslie
Published: (2003)

Consumer behavior : buying, having, and being
by: Solomon, Michael R
Published: (2004)

Consumer behavior
by: Schiffman, Leon G
Published: (2004)

A study on customers' perception towards quality service (SERVQUAL) of digital library system applied at the Universiti Industri Selangor (UNISEL) library
by: Zuraida Mat Hussin @ Ja'afar
Published: (2008)

Technophobia, gender influence and consumer decision making for technology related product (case study of The Store Sg. Buloh)
by: Muhamad Helmi Abdullah
Published: (2008)

The effectiveness of marketing strategy at Mydin Hypermarket
by: Wardatul Hafilah Mat Nor
Published: (2008)

Sports economics
by: Fort, Rodney D
Published: (2003)

The habbits of credit card users : 'exert savvy' or 'exhaust frenzy'
by: Aiesyah Kasmani
Published: (2005)

Factors that influence UNISEL residents at Berjuntai Bestari campus in purchasing life insurance
by: Mohd Reza Fahlavee
Published: (2005)

Relationship between cellular phone users' shopping motivating factors and purchasing willingness
by: Sharina Mohd Shahrin
Published: (2008)

Consumer behavior and marketing strategy
by: Peter, J. Paul
Published: (2008)

Consumer behavior
by: Blackwell, Roger D
Published: (2006)

The production method of tempe in Klang Valley
by: Nur Shukriyah Omar
Published: (2009)