The effectiveness of sports sponsorship on consumer behavior in the Klang Valley

Main Author: Suhana Jaido Rasid
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2004.
Subjects:
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100 0 |a Suhana Jaido Rasid  
245 1 4 |a The effectiveness of sports sponsorship on consumer behavior in the Klang Valley   |c Suhana binti Jaido Rasid. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2004. 
300 |a xii, 110 p.;   |c 30 cm. 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Corporate sponsorship  
650 0 0 |a Sport sponsorship  
650 0 0 |a Sports --   |x marketing  
997 |a Business & Accountancy, Faculty 
999 |a PRC0000240  |b PROJECT REPORT COLLECTION  |c PROJECT REPORT COLLECTION  |e Thesis Room, Bestari Jaya