A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing

Main Author: Nur Aisyah Mohd Kamsani
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2004.
Subjects:
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090 0 0 |a HD69   |b .N88 2004 
100 0 |a Nur Aisyah Mohd Kamsani  
245 1 2 |a A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing   |c Nur Aisyah binti Mohd Kamsani. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2004. 
300 |a xiii, 137 p.;   |c 30 cm. 
610 2 |a Universiti Industri Selangor  
650 0 0 |a Consumer behavior  
650 0 0 |a Text message (telephone system)  
650 0 0 |a Communication in marketing  
650 0 0 |a Brand name products  
997 |a Business & Accountancy, Faculty 
999 |a PRC0000287  |b PROJECT REPORT COLLECTION  |c PROJECT REPORT COLLECTION  |e Thesis Room, Bestari Jaya