A study on the effectiveness of branding strategy on consumer bahavior through mobile marketing
| Main Author: | Nur Aisyah Mohd Kamsani |
|---|---|
| Language: | English |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2004.
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| Subjects: |
| Physical Description: |
xiii, 137 p.; 30 cm. |
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