Marketing research

Main Author: McDaniel, Carl
Other Authors: Gates, Roger
Language: English
Published: Hoboken, N.J.: John Wiley & Sons, Inc., 2005.
Edition: 6th ed.
Subjects:
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005 20170218090000.0
008 070326 eng
020 |a 9780471657651  
020 |a 0471657654 (hbk.)  
090 0 0 |a HF5415.2   |b .M33 2005 
100 1 |a McDaniel, Carl  
245 1 0 |a Marketing research   |c Carl McDaniel, Jr., Roger Gates. 
250 |a 6th ed. 
260 |a Hoboken, N.J.:   |b John Wiley & Sons, Inc.,   |c 2005. 
300 |a xxvi, 617 p.:   |b ill.;   |c 26 cm.. 
501 |a With CD-ROM : SPSS 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Gates, Roger  
997 |a Business & Accountancy, Faculty 
999 |a 0000017610  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a CDR0000162  |b CD-ROM  |c OPEN SHELF  |e Circulation Counter, Shah Alam