Marketing research
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Gates, Roger |
| Language: | English |
| Published: |
Hoboken, N.J.:
John Wiley & Sons, Inc.,
2005.
|
| Edition: | 6th ed. |
| Subjects: |
| Physical Description: |
xxvi, 617 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780471657651 0471657654 (hbk.) |