APA Citation
McDaniel, C., & Gates, R. (2005). Marketing research (6th ed.). Hoboken, N.J.: John Wiley & Sons, Inc..
Chicago Style CitationMcDaniel, Carl, and Roger Gates. Marketing Research. 6th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2005.
MLA CitationMcDaniel, Carl, and Roger Gates. Marketing Research. 6th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2005.
Warning: These citations may not always be 100% accurate.