APA Citation

McDaniel, C., & Gates, R. (2005). Marketing research (6th ed.). Hoboken, N.J.: John Wiley & Sons, Inc..

Chicago Style Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 6th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2005.

MLA Citation

McDaniel, Carl, and Roger Gates. Marketing Research. 6th ed. Hoboken, N.J.: John Wiley & Sons, Inc., 2005.

Warning: These citations may not always be 100% accurate.