Data mining cookbook : modeling data for marketing, risk, and customer relationship management

Main Author: Rud, Olivia Parr
Published: New York: John Wiley & Sons, Inc., 2001.
Subjects:
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090 0 0 |a QA76.9.D343   |b R83 2001 
100 1 |a Rud, Olivia Parr  
245 1 0 |a Data mining cookbook :   |b modeling data for marketing, risk, and customer relationship management   |c Olivia Parr Rud. 
260 |a New York:   |b John Wiley & Sons, Inc.,   |c 2001. 
300 |a xxviii, 367 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Data mining  
650 0 0 |a Customer services --   |x Data processing  
650 0 0 |a Marketing --   |x Data processing  
997 |a Communication, Visual Art & Computing, Faculty  |b Computing, Department 
999 |a 0000017790  |b BOK  |c OPEN SHELF  |e 2nd Floor, Bestari Jaya