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| LEADER |
00658cam a2200193 7i4500 |
| 001 |
0000014063 |
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20170218090000.0 |
| 020 |
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|a 0471230596
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| 090 |
0 |
0 |
|a HF5415.13
|b .C83 2005
|
| 100 |
1 |
|
|a Cohen, William A
|
| 245 |
1 |
4 |
|a The marketing plan
|c William A. Cohen.
|
| 250 |
|
|
|a 4th ed.
|
| 260 |
|
|
|a Hoboken, NJ:
|b John Wiley & Sons,
|c 2005.
|
| 300 |
|
|
|a xviii, 348 p.:
|b ill.;
|c 28 cm.
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 997 |
|
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|a Business & Accountancy, Faculty
|
| 997 |
|
|
|a Communication, Visual Art & Computing, Faculty
|b Computing, Department
|
| 999 |
|
|
|a 0000017826
|b BOK
|c OPEN SHELF
|e SHAH ALAM
|
