The marketing plan
| Main Author: | Cohen, William A |
|---|---|
| Published: |
Hoboken, NJ:
John Wiley & Sons,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xviii, 348 p.: ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0471230596 |