APA Citation

Cohen, W. A. (2005). The marketing plan (4th ed.). Hoboken, NJ: John Wiley & Sons.

Chicago Style Citation

Cohen, William A. The Marketing Plan. 4th ed. Hoboken, NJ: John Wiley & Sons, 2005.

MLA Citation

Cohen, William A. The Marketing Plan. 4th ed. Hoboken, NJ: John Wiley & Sons, 2005.

Warning: These citations may not always be 100% accurate.