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| LEADER |
00723cam a2200217 7i4500 |
| 001 |
0000013978 |
| 005 |
20170218090000.0 |
| 008 |
070315 eng |
| 020 |
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|a 9780077107949
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| 020 |
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|a 0077107942 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .P35 2005
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| 100 |
1 |
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|a Palmer, Adrian
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| 245 |
1 |
0 |
|a Principles of services marketing
|c Adrian Palmer.
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| 250 |
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|a 4th ed.
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| 260 |
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|a London:
|b McGraw-Hill,
|c 2005.
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| 300 |
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|a xi, 575 p.:
|b ill.;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Marketing --
|x Management
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000017726
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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