Principles of services marketing
| Main Author: | Palmer, Adrian |
|---|---|
| Language: | English |
| Published: |
London:
McGraw-Hill,
2005.
|
| Edition: | 4th ed. |
| Subjects: |
| Physical Description: |
xi, 575 p.: ill.; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780077107949 0077107942 (pbk.) |