APA Citation

Palmer, A. (2005). Principles of services marketing (4th ed.). London: McGraw-Hill.

Chicago Style Citation

Palmer, Adrian. Principles of Services Marketing. 4th ed. London: McGraw-Hill, 2005.

MLA Citation

Palmer, Adrian. Principles of Services Marketing. 4th ed. London: McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.