The handbook of key customer relationship management : the definitive guide to winning, managing and developing key account business
by: Burnett, Ken
Published: (2001)
Customer relationship management : creating competitive advantage through win-win relationship strategies
| Main Author: | Storbacka, Kaj |
|---|---|
| Other Authors: | Lehtinen, Jarmo R |
| Language: | English |
| Published: |
Singapore:
McGraw-Hill,
2001.
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| Subjects: |