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| LEADER |
00865cam a2200229 7i4500 |
| 001 |
0000013963 |
| 005 |
20170218090000.0 |
| 008 |
070307 eng |
| 020 |
|
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|a 9780071206785
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| 020 |
|
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|a 0071206787 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.5
|b .S76 2001
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| 100 |
1 |
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|a Storbacka, Kaj
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| 245 |
1 |
0 |
|a Customer relationship management :
|b creating competitive advantage through win-win relationship strategies
|c Kaj Storbacka, Jarmo R. Lethtinen.
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| 260 |
|
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|a Singapore:
|b McGraw-Hill,
|c 2001.
|
| 300 |
|
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|a x, 159 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Customer services --
|x Management
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| 650 |
0 |
0 |
|a Competition
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| 650 |
0 |
0 |
|a Customer relations --
|x Management
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| 700 |
1 |
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|a Lehtinen, Jarmo R
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000017720
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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