Customer relationship management : creating competitive advantage through win-win relationship strategies
| Main Author: | Storbacka, Kaj |
|---|---|
| Other Authors: | Lehtinen, Jarmo R |
| Language: | English |
| Published: |
Singapore:
McGraw-Hill,
2001.
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| Subjects: |
| Physical Description: |
x, 159 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071206785 0071206787 (pbk.) |